Although the term public relations evokes the link between organisations (companies, institutions, government bodies, trade unions, political parties, etc.), the vectors of interrelation are always people, invested with a role. That is, the relationship between a company and a government institution is actually established by the person who plays the role of director or responsible for the government relations function, with the person who plays the role of public official.
With this we can realize that the quality of public relations depends to a large extent on the communication skills of the subjects of the interrelationship. This is why it is important for company managers or public relations officers to be effective communicators.